Success Story
4 min read

Sports Equipment Retailer’s Seamless Acquisition

A well-established sports equipment retailer was acquired in a strategic deal, achieving a 4x earnings multiple. The seller retired, and the buyer pursued a new strategic interest.

Written by
Will Pouncey
Published on
April 23, 2024


This case study details the full acquisition of a community-focused sports equipment retailer, successfully completed within three months. The seller, who sought retirement, found a strategic buyer interested in continuing the business's legacy. This deal exemplifies the value of swift decision-making and strong partnerships.

Key Deal Metrics

  • Advised the: Seller
  • Type of Deal: Full Acquisition
  • Timeline: 3 months
  • Earnings Multiple: 4x

Objectives & Reasons for the Deal

Seller’s Objective

The seller, preparing for retirement, wanted to transition their business to a new owner who could maintain its legacy and community presence.

Buyer’s Objective

The buyer, with strategic interest, saw an opportunity to integrate the retailer into their portfolio, aligning with their broader business goals.

What Went Right

Quick Agreement on Terms

Both parties quickly agreed on terms, expediting the financing and closing process. This efficient decision-making paved the way for a successful deal.

Smooth Closing Process

The closing process, facilitated by a reliable lending partner, proceeded seamlessly. The buyer and seller also developed a strong relationship, which further ensured a smooth transition.

Areas for Improvement

Purchase Price Allocation Negotiation

The negotiation over the purchase price allocation presented a significant challenge, nearly halting the deal. This situation highlighted the importance of clear communication and compromise during critical deal components.

About the Business

A second-generation community staple, this retailer provided custom apparel, uniforms, gear, and accessories to local sports teams and families for decades. Its strong community presence and personalized service made it a valued local business.

Deal Partner Highlight

Bank Independent, headquartered in Northern Alabama, provided funding for the deal. With a strong local footprint, the bank proved to be an excellent partner, especially thanks to David Lively's professionalism and support.


This acquisition highlights the importance of swift decision-making and strategic partnerships in business transitions. Our brokerage’s ability to align seller and buyer needs, while addressing critical issues like purchase price allocation, ensures successful outcomes. By focusing on efficiency, integrity, and client success, we facilitate strategic business deals for diverse clients.

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