Optics Advises Sale of Crestline Bagel Company to Hiltz Capital Management

Optics Capital Advisors Advises on the Sale of Crestline Bagel Company to Hiltz Capital Management

BIRMINGHAM, AL (May 2025) – Optics Capital Advisors is pleased to announce the successful sale of Crestline Bagel Company, one of Birmingham’s most beloved local food businesses, to Hiltz Capital Management, a Birmingham-based investment firm led by Tommy and Lizzie Hiltz.

A Local Staple with a Loyal Following

Founded in 2007 by Ralph and Jennifer Yarbrough, Crestline Bagel has earned a reputation as a destination for scratch-made bagels, fresh breakfast, and warm hospitality. With locations in Crestline Village, Cahaba Heights, and Downtown Birmingham, the business has become a cornerstone of the city's independent food scene.

Over nearly two decades, the Yarbroughs built a company that reflects care for craft, community, and consistency, creating a loyal customer base that spans generations.

A New Chapter with Familiar Values

Optics Capital Advisors served as the exclusive advisor to the sellers, running a selective process to identify a buyer aligned with the company’s values and long-term vision. Tommy and Lizzie Hiltz, through Hiltz Capital Management, were selected based on their commitment to preserving Crestline Bagel’s culture and people-first approach.

With strong local roots and a background in entrepreneurship, the Hiltzes bring fresh energy and stewardship to the business. They plan to maintain the brand’s integrity, support the existing team, and continue offering the high-quality products that have defined Crestline Bagel since day one.

Continuity and Care in Transition

The Yarbrough's approached this transition with a focus on legacy: retaining the team, protecting the culture, and ensuring the business remains in local hands. Their partnership with Hiltz Capital reflects shared values and a mutual respect for what Crestline Bagel represents to Birmingham.

Gratitude for a Collaborative Close

Optics Capital Advisors extends thanks to the legal and financial teams that helped guide this process to a smooth and timely close. The alignment across all parties allowed for a transition rooted in clarity, collaboration, and optimism for the future.

What’s Next

Under the leadership of Hiltz Capital Management, Crestline Bagel is positioned to grow thoughtfully while remaining true to its neighborhood roots. The team is focused on stability, continuity, and community engagement, with no immediate operational changes planned.

About Optics Capital Advisors
Optics Capital Advisors is a Birmingham-based M&A advisory firm specializing in helping business owners achieve their exit and growth goals. Whether through sell-side advisory or buy-side representation, we are dedicated to creating successful outcomes for our clients.

If you are considering selling your business or exploring growth opportunities, contact Optics Capital Advisors today to learn how we can help you navigate the process.

Optics Capital Advisors
Will Pouncey | Managing Director
will@opticscapitaladvisors.com