For Sellers
10 min read

M&A Essentials: Crafting a Solid Deal Structure

Structuring the sale of a business is as crucial as the sale itself. The deal's framework can significantly influence the financial implications, legal obligations, and future commitments for both buyer and seller. As the world's premier business broker, we dive deep into the different methodologies to structure business deals, highlighting key considerations that could impact the outcome. This comprehensive guide aims to equip business owners with the knowledge to forge a structure that aligns with their objectives, mitigates risks, and optimizes rewards.

Written by
Will Pouncey
Published on
October 2, 2023

In the realm of business sales, a deal's structure is a critical determinant of success. It's not just about the numbers; it's about how those numbers transition from potential to actualized gains, how risks are allocated, and how smoothly the change of ownership sails. Below, we explore various deal-structuring strategies, their potential impacts, and key considerations for sellers aiming for a beneficial exit.

Asset Sale vs. Stock Sale

  • Asset Sale: Here, the buyer purchases specific assets and liabilities, not the selling entity itself. This structure is often simpler for buyers, reducing legal liabilities and offering beneficial tax treatments. However, sellers may face higher tax liabilities compared to a stock sale.
  • Stock Sale: In contrast, a stock sale involves buying the selling company's stock, taking over the entity with all its assets and liabilities. While this can be more tax-efficient for sellers, buyers may be wary due to potential undisclosed liabilities.

Understanding the financial, legal, and tax implications for both sides is crucial, and the choice will significantly impact other deal structure components.

Financing the Sale

  • Seller Financing: In some deals, sellers might finance a portion of the sale price, providing a loan that the buyer repays over time. This approach can facilitate deals but involves substantial risk, hinging on the buyer's business success.
  • Third-Party Financing: Buyers often resort to external funding sources like banks or private investors. While this option might not directly involve the seller, the deal's structure must accommodate the terms set by these third parties.
  • Earnouts: An earnout is an agreement where the seller receives additional future compensation based on the business achieving certain financial goals. This structure reduces the buyer's upfront payment, linking the remainder to performance post-acquisition.

Each financing method affects the deal's cash flow, risk distribution, and future relationship between buyer and seller.

Due Diligence and Representations and Warranties

The structuring phase should outline the scope of due diligence, allowing the buyer to confirm the business's stated value. Additionally, the agreement will include representations and warranties about the company's condition and compliance. Sellers should expect negotiations around these areas, as they determine liability and potential indemnification issues post-sale.

Non-Compete Agreements and Consulting Agreements

Sellers are often asked to sign a non-compete agreement, preventing them from starting a new business that directly competes with the sold company. Additionally, consulting agreements might be structured for sellers to aid the business transition, offering their expertise for a defined period.


Part of the sale proceeds might be held in escrow for a set period to cover potential post-closing liabilities, including indemnification claims from the buyer. Understanding escrow terms is vital, as it affects the seller's immediate cash receipt.


No one-size-fits-all structure exists for business deals. Each transaction demands a unique approach, reflecting the company's nature, the parties' objectives, and the prevailing economic landscape. Sellers must grasp these structuring elements, balancing immediate gains with future risks. Professional brokers and legal advisors are instrumental in navigating this complexity, ensuring a deal structure that epitomizes strategic foresight, financial prudence, and legal robustness. Remember, the devil is in the details, and understanding these details paves the way for a deal that stands the test of time.

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