Optics Advises Sale of Crestline Bagel Company to Hiltz Capital Management
Optics Capital Advisors served as exclusive sell-side advisor to Crestline Bagel Company in its sale to Hiltz Capital Management.
Who this is for
Business owners considering a sale or succession transition.
Key takeaways
- Optics served as exclusive advisor to the sellers.
- Hiltz Capital Management acquired Crestline Bagel Company in 2025.
- The transaction was structured around continuity of the local brand and team.
BIRMINGHAM, AL (May 2025) — Optics Capital Advisors is pleased to announce the sale of Crestline Bagel Company to Hiltz Capital Management, a Birmingham-based investment firm led by Tommy and Lizzie Hiltz. Optics Capital Advisors served as exclusive sell-side advisor to the sellers.
A Local Staple with a Loyal Following¶
Founded in 2007 by Ralph and Jennifer Yarbrough, Crestline Bagel built a reputation for scratch-made bagels, fresh breakfast, and warm hospitality. With locations in Crestline Village, Cahaba Heights, and Downtown Birmingham, the business has become part of Birmingham’s independent food scene.
A New Chapter with Familiar Values¶
Optics Capital Advisors ran a selective process to identify a buyer aligned with the company’s values and long-term vision. Hiltz Capital Management was selected based on its commitment to the brand, team, and local community.
Continuity and Care in Transition¶
The Yarbroughs approached the transition with a focus on retaining the team, protecting the culture, and keeping the business in local hands. Hiltz Capital Management plans to support the existing team and continue offering the products and hospitality that have defined Crestline Bagel.
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